Puulga's Image

Puulga's Image

Puulga's Image

The company's visual identity

The company's visual identity

The company's visual identity

I polished Puulga's branding to ensure consistency, aiming to create a brand that conveyed the concepts of youth, girl empowerment, friendliness, and simplicity.

I polished Puulga's branding to ensure consistency, aiming to create a brand that conveyed the concepts of youth, girl empowerment, friendliness, and simplicity.

I polished Puulga's branding to ensure consistency, aiming to create a brand that conveyed the concepts of youth, girl empowerment, friendliness, and simplicity.

Basic tokens

Typography

Montserrat Bold

Inter Semi-Bold

Inter Regular

Visual content iconography

Whatsapp emojis and sketch style arrows for visual content.

Colour

#5731E9 / Main colour

#FF68B5 / Accent

#3A296E / Secondary / Dark background

#3A3645 / Dark text

#F8F8F8 / Light background

#FFFFFF / Light text

UI iconography

Filled Google Material Icons for UI elements.

Presentation design

This is part of the pitch deck that the leads used to secure investment for the first phase.

Logo redesign

Old version

The old logo had some problems:

The colours don't match the company's colour palette, it's misaligned and untidy, and it reads as PWLGA instead of PUULGA.

New version

The new version matches the palette, it's properly built following vector best-practices, it's read as PUULGA and looks more modern and clean.

Visual style

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